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"Real-time bidding algorithms for performance-based display ad allocation."

Ye Chen et al. (2011)

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DOI: 10.1145/2020408.2020604

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/kdd/ChenBAD11
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Ye Chen, Pavel Berkhin, Bo Anderson, Nikhil R. Devanur:
Real-time bidding algorithms for performance-based display ad allocation. KDD 2011: 1307-1315

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