"What Drives Users to Follow Companies' Microblogs?: An Elaboration ..."

Kem Z. K. Zhang et al. (2013)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2014-07-04

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/whiceb/ZhangZZL13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/whiceb/ZhangZZL13
Kem Z. K. Zhang, Sesia J. Zhao, Hong Zhang, Matthew K. O. Lee:
What Drives Users to Follow Companies' Microblogs?: An Elaboration Likelihood Model Perspective. WHICEB 2013: 91

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.