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"Does online interactivity matter? Exploring the role of interactivity ..."

Yu-Hui Fang (2012)

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DOI: 10.1016/J.CHB.2012.04.019

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - https://dblp.org/rec/journals/chb/Fang12
Yu-Hui Fang:
Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making. Comput. Hum. Behav. 28(5): 1790-1804 (2012)

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