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"How easy-to-process information influences consumers over time: Online ..."

Jing Luan et al. (2019)

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DOI: 10.1016/J.CHB.2019.03.028

access: closed

type: Journal Article

metadata version: 2020-02-18

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  dblp key:
  - journals/chb/LuanSWX19
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  - https://dblp.org/rec/journals/chb/LuanSWX19
Jing Luan, Wei Shan, Ying Wang, Jie Xiao:
How easy-to-process information influences consumers over time: Online review vs. brand popularity. Comput. Hum. Behav. 97: 193-201 (2019)

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