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"Does friendship quality matter in social commerce? An experimental study ..."

Qi Li, Ni Liang, Eldon Y. Li (2018)

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DOI: 10.1007/S10660-018-9299-6

access: closed

type: Journal Article

metadata version: 2023-04-29

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Qi Li, Ni Liang, Eldon Y. Li:
Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention. Electron. Commer. Res. 18(4): 693-717 (2018)

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