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"What content and context factors lead to selection of a video clip? The ..."

Sang-Hyeak Yoon, Hee-Woong Kim (2019)

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DOI: 10.1007/S10660-019-09355-6

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
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  - https://dblp.org/rec/journals/ecr/YoonK19
Sang-Hyeak Yoon, Hee-Woong Kim:
What content and context factors lead to selection of a video clip? The heuristic route perspective. Electron. Commer. Res. 19(3): 603-627 (2019)

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