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"Can consumers be persuaded on brand microblogs? An empirical study."

Kem Z. K. Zhang et al. (2018)

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DOI: 10.1016/J.IM.2017.03.005

access: closed

type: Journal Article

metadata version: 2020-02-20

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  - https://dblp.org/rec/journals/iam/ZhangBZZ18
Kem Z. K. Zhang, Stuart J. Barnes, Sesia J. Zhao, Hong Zhang:
Can consumers be persuaded on brand microblogs? An empirical study. Inf. Manag. 55(1): 1-15 (2018)

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