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"A marketing maturity model for IT: Building a customer-centric IT ..."

Rudy Hirschheim, Andrew Schwarz, Peter A. Todd (2006)

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DOI: 10.1147/SJ.451.0181

access: closed

type: Journal Article

metadata version: 2020-03-13

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Rudy Hirschheim, Andrew Schwarz, Peter A. Todd:
A marketing maturity model for IT: Building a customer-centric IT organization. IBM Syst. J. 45(1): 181-203 (2006)

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