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"Applying the Delta model to mobile marketing management in the US marketplace."

Dawn N. Jutla, Wei Yu (2008)

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DOI: 10.1504/IJEB.2008.019105

access: closed

type: Journal Article

metadata version: 2020-07-16

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Dawn N. Jutla, Wei Yu:
Applying the Delta model to mobile marketing management in the US marketplace. Int. J. Electron. Bus. 6(3): 216-231 (2008)

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