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"Drivers and Outcomes of Brand Relationship Quality in the Context of ..."

Iryna Pentina et al. (2013)

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DOI: 10.2753/JEC1086-4415170303

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/PentinaGZM13
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  - https://dblp.org/rec/journals/ijecommerce/PentinaGZM13
Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin:
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. Int. J. Electron. Commer. 17(3): 63-86 (2013)

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