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"Effects of Freemium Strategy in the Mobile App Market: An Empirical Study ..."

Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi (2014)

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DOI: 10.1080/07421222.2014.995564

access: closed

type: Journal Article

metadata version: 2022-06-10

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Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi:
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play. J. Manag. Inf. Syst. 31(3): 326-354 (2014)

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