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"Turning Visitors into Customers: A Usability-Centric Perspective on ..."

Viswanath Venkatesh, Ritu Agarwal (2006)

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DOI: 10.1287/MNSC.1050.0442

access: closed

type: Journal Article

metadata version: 2020-06-30

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Viswanath Venkatesh, Ritu Agarwal:
Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels. Manag. Sci. 52(3): 367-382 (2006)

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