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"Customer preferences versus managerial decision-making in open innovation ..."

María del Rocío Martínez Torres, F. Rodriguez-Piñero, Sergio L. Toral Marín (2015)

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DOI: 10.1080/09537325.2015.1061121

access: closed

type: Journal Article

metadata version: 2020-10-08

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María del Rocío Martínez Torres, F. Rodriguez-Piñero, Sergio L. Toral Marín:
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks. Technol. Anal. Strateg. Manag. 27(10): 1226-1238 (2015)

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