"Predicting User Purchases From Clickstream Data: A Comparative Analysis of ..."

A. Aylin Tokuç, Tamer Dag (2025)

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DOI: 10.1109/ACCESS.2025.3548267

access: open

type: Journal Article

metadata version: 2025-11-15

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A. Aylin Tokuç, Tamer Dag:
Predicting User Purchases From Clickstream Data: A Comparative Analysis of Clickstream Data Representations and Machine Learning Models. IEEE Access 13: 43796-43817 (2025)

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