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"An Eye Tracking Analysis for Video Advertising: Relationship Between ..."

Xue-Bai Zhang, Shyan-Ming Yuan (2018)

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DOI: 10.1109/ACCESS.2018.2802206

access: open

type: Journal Article

metadata version: 2018-07-04

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Xue-Bai Zhang, Shyan-Ming Yuan:
An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement Elements and Effectiveness. IEEE Access 6: 10699-10707 (2018)

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