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"Algorithms for Marketing-Mix Optimization."

Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid (2011)

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DOI: 10.1007/S00453-010-9393-1

access: closed

type: Journal Article

metadata version: 2019-10-19

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  - journals/algorithmica/GudmundssonMS11
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  - https://dblp.org/rec/journals/algorithmica/GudmundssonMS11
Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid:
Algorithms for Marketing-Mix Optimization. Algorithmica 60(4): 1004-1016 (2011)

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