"Recency, Frequency, Monetary Value, Clustering, and Internal and External ..."

Henrique José Wilbert et al. (2023)

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DOI: 10.3390/A16090396

access: open

type: Journal Article

metadata version: 2024-10-06

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Henrique José Wilbert, Aurélio Faustino Hoppe, Andreza Sartori, Stéfano Frizzo Stefenon, Luis Augusto Silva:
Recency, Frequency, Monetary Value, Clustering, and Internal and External Indices for Customer Segmentation from Retail Data. Algorithms 16(9): 396 (2023)

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