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"To share or not to share: the optimal advertising effort with asymmetric ..."
Qingying Li et al. (2023)
- Qingying Li
, Hao Ding, Tianqin Shi
, Yanli Tang
:
To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness. Ann. Oper. Res. 329(1): 249-276 (2023)
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