"Optimal advertising and product durability decisions in new product diffusion."

Adrian P. Kennedy et al. (2026)

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DOI: 10.1016/J.AUTOMATICA.2026.112826

access: closed

type: Journal Article

metadata version: 2026-02-27

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Adrian P. Kennedy, Ashutosh Prasad, Suresh P. Sethi, Chi Chung Siu, Sheung Chi Phillip Yam:
Optimal advertising and product durability decisions in new product diffusion. Autom. 186: 112826 (2026)

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