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"Measuring perceived interactivity of mobile advertisements."

Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy (2010)

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DOI: 10.1080/01449290802666770

access: closed

type: Journal Article

metadata version: 2023-06-26

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Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy:
Measuring perceived interactivity of mobile advertisements. Behav. Inf. Technol. 29(1): 35-44 (2010)

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