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"The effect of live streaming commerce quality on customers' purchase ..."

Qin Yang, Young-Chan Lee (2024)

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DOI: 10.1080/0144929X.2023.2196355

access: closed

type: Journal Article

metadata version: 2024-05-04

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Qin Yang, Young-Chan Lee:
The effect of live streaming commerce quality on customers' purchase intention: extending the elaboration likelihood model with herd behaviour. Behav. Inf. Technol. 43(5): 907-928 (2024)

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