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"Neuromarketing and decision-making: Classification of consumer preferences ..."
Mounir Ouzir et al. (2024)
- Mounir Ouzir

, Houda Chakir Lamrani
, Rachel L. Bradley
, Ismail El Moudden
:
Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions. Biomed. Signal Process. Control. 87(Part B): 105469 (2024)

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