"The effect of ad integration and interactivity on young teenagers' memory, ..."

Kristien Daems, Patrick De Pelsmacker, Ingrid Moons (2019)

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DOI: 10.1016/J.CHB.2019.05.031

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/chb/DaemsPM19
Kristien Daems, Patrick De Pelsmacker, Ingrid Moons:
The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing. Comput. Hum. Behav. 99: 245-259 (2019)

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