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"Does location congruence matter? A field study on the effects of ..."

Arief Ernst Hühn et al. (2017)

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DOI: 10.1016/J.CHB.2017.03.003

access: closed

type: Journal Article

metadata version: 2020-07-01

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  - journals/chb/HuhnKKRKRBM17
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  - https://dblp.org/rec/journals/chb/HuhnKKRKRBM17
Arief Ernst Hühn, Vassilis-Javed Khan, Paul E. Ketelaar, Jonathan van 't Riet, Ruben Konig, Esther Rozendaal, Nikolaos Batalas, Panos Markopoulos:
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value. Comput. Hum. Behav. 73: 659-668 (2017)

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