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"Determining consumers' most preferred eWOM platform for movie reviews: A ..."

Jasmine Yeap Ai Leen, Joshua Ignatius, T. Ramayah (2014)

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DOI: 10.1016/J.CHB.2013.10.034

access: closed

type: Journal Article

metadata version: 2021-10-14

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Jasmine Yeap Ai Leen, Joshua Ignatius, T. Ramayah:
Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach. Comput. Hum. Behav. 31: 250-258 (2014)

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