""Thanks for watching". The effectiveness of YouTube vlogendorsements."

Juha Munnukka et al. (2019)

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DOI: 10.1016/J.CHB.2018.12.014

access: closed

type: Journal Article

metadata version: 2022-03-16

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Juha Munnukka, Devdeep Maity, Hanna Reinikainen, Vilma Luoma-aho:
"Thanks for watching". The effectiveness of YouTube vlogendorsements. Comput. Hum. Behav. 93: 226-234 (2019)

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