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"Consumer switching behavior to an augmented reality (AR) beauty product ..."

Aditya Nugroho, Wei-Tsong Wang (2023)

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DOI: 10.1016/J.CHB.2022.107646

access: closed

type: Journal Article

metadata version: 2023-03-28

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Aditya Nugroho, Wei-Tsong Wang:
Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework. Comput. Hum. Behav. 142: 107646 (2023)

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