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"Human or virtual: How influencer type shapes brand attitudes."

Ozan Özdemir et al. (2023)

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DOI: 10.1016/J.CHB.2023.107771

access: open

type: Journal Article

metadata version: 2023-09-12

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  - electronic edition via DOI (open access)
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  dblp key:
  - journals/chb/OzdemirKMR23
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  persistent URL:
  - https://dblp.org/rec/journals/chb/OzdemirKMR23
Ozan Özdemir, Bora Kolfal, Paul R. Messinger, Shaheer Rizvi:
Human or virtual: How influencer type shapes brand attitudes. Comput. Hum. Behav. 145: 107771 (2023)

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