"Explaining behavior in brand communities: A sequential model of ..."

Jeremy J. Sierra, Vishag A. Badrinarayanan, Harry A. Taute (2016)

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DOI: 10.1016/J.CHB.2015.10.009

access: closed

type: Journal Article

metadata version: 2020-02-18

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Jeremy J. Sierra, Vishag A. Badrinarayanan, Harry A. Taute:
Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem. Comput. Hum. Behav. 55: 626-632 (2016)

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