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"A markovian model of consumer buying behavior and optimal advertising ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Hossein Arsham (1993)

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DOI: 10.1016/0305-0548(93)90094-Y

access: closed

type: Journal Article

metadata version: 2020-02-18

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  dblp key:
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Hossein Arsham:
A markovian model of consumer buying behavior and optimal advertising pulsing policy. Comput. Oper. Res. 20(1): 35-48 (1993)

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