"Integrating the physical and digital strategies for supplier: the role of ..."

Zhitang Li, Benjamin Lev (2026)

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DOI: 10.1016/J.COR.2025.107294

access: open

type: Journal Article

metadata version: 2025-11-15

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Zhitang Li, Benjamin Lev:
Integrating the physical and digital strategies for supplier: the role of offline showroom and augmented reality experiences. Comput. Oper. Res. 185: 107294 (2026)

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