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"Multi-Touch Attribution Based Budget Allocation in Online Advertising."

Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan (2015)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2018-08-13

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/GeyikSD15
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  persistent URL:
  - https://dblp.org/rec/journals/corr/GeyikSD15
Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan:
Multi-Touch Attribution Based Budget Allocation in Online Advertising. CoRR abs/1502.06657 (2015)

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