"Auto-bidding and Auctions in Online Advertising: A Survey."

Gagan Aggarwal et al. (2024)

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DOI: 10.48550/ARXIV.2408.07685

access: open

type: Informal or Other Publication

metadata version: 2024-09-23

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Gagan Aggarwal, Ashwinkumar Badanidiyuru, Santiago R. Balseiro, Kshipra Bhawalkar, Yuan Deng, Zhe Feng, Gagan Goel, Christopher Liaw, Haihao Lu, Mohammad Mahdian, Jieming Mao, Aranyak Mehta, Vahab Mirrokni, Renato Paes Leme, Andrés Perlroth, Georgios Piliouras, Jon Schneider, Ariel Schvartzman, Balasubramanian Sivan, Kelly Spendlove, Yifeng Teng, Di Wang, Hanrui Zhang, Mingfei Zhao, Wennan Zhu, Song Zuo:
Auto-bidding and Auctions in Online Advertising: A Survey. CoRR abs/2408.07685 (2024)

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