"Why Amazon uses both the New York Times Best Seller List and customer ..."

Tong Bao, Tung-lung Steven Chang (2014)

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DOI: 10.1016/J.DSS.2014.07.004

access: open

type: Journal Article

metadata version: 2020-02-20

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Tong Bao, Tung-lung Steven Chang:
Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media. Decis. Support Syst. 67: 1-8 (2014)

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