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"Online keyword based advertising: Impact of ad impressions on own-channel ..."
Ram D. Gopal, Xinxin Li, Ramesh Sankaranarayanan (2011)
- Ram D. Gopal, Xinxin Li, Ramesh Sankaranarayanan:
Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates. Decis. Support Syst. 52(1): 1-8 (2011)
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