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"Optimal product positioning with consideration of negative utility effect ..."
Xinggang Luo et al. (2012)
- Xinggang Luo, C. K. Kwong
, Jiafu Tang
, Y. L. Tu:
Optimal product positioning with consideration of negative utility effect on consumer choice rule. Decis. Support Syst. 54(1): 402-413 (2012)
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