"Direct marketing decision support through predictive customer response ..."

David L. Olson, Bongsug Chae (2012)

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DOI: 10.1016/J.DSS.2012.06.005

access: closed

type: Journal Article

metadata version: 2020-02-20

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David L. Olson, Bongsug Chae:
Direct marketing decision support through predictive customer response modeling. Decis. Support Syst. 54(1): 443-451 (2012)

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