default search action
"Dynamic effects of user- and marketer-generated content on consumer ..."
Michael Scholz et al. (2018)
- Michael Scholz, Joachim Schnurbus, Harry Haupt, Verena Dorner, Andrea Landherr, Florian Probst:
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites. Decis. Support Syst. 113: 43-55 (2018)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.