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"Retaining customers with in-store mobile usage experience in omni-channel ..."
Jie Fang et al. (2021)
- Jie Fang, Hefu Liu, Yang Li, Zhao Cai:
Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness. Electron. Commer. Res. Appl. 46: 101028 (2021)
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