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"Constructing online switching barriers: examining the effects of switching ..."

Ezlika M. Ghazali et al. (2016)

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DOI: 10.1007/S12525-016-0218-1

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - journals/electronicmarkets/GhazaliNMM16
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  - https://dblp.org/rec/journals/electronicmarkets/GhazaliNMM16
Ezlika M. Ghazali, Bang Nguyen, Dilip S. Mutum, Amrul Asraf Mohd-Any:
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electron. Mark. 26(2): 157-171 (2016)

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