"Please or Squeeze? Brand performance implications of constrained and ..."

Bram Foubert, Els Gijsbrechts (2010)

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DOI: 10.1016/J.EJOR.2009.06.020

access: closed

type: Journal Article

metadata version: 2020-02-21

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Bram Foubert, Els Gijsbrechts:
Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions. Eur. J. Oper. Res. 202(3): 880-892 (2010)

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