"Optimizing online recurring promotions for dual-channel retailers: ..."

Yuanchun Jiang et al. (2018)

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DOI: 10.1016/J.EJOR.2017.11.059

access: closed

type: Journal Article

metadata version: 2022-01-03

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Yuanchun Jiang, Yezheng Liu, Jennifer Shang, Pinar Yildirim, Qingfu Zhang:
Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives. Eur. J. Oper. Res. 267(2): 612-627 (2018)

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