"When should metaverse technology be adopted in live streaming considering ..."

Xiaoping Xu et al. (2026)

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DOI: 10.1016/J.EJOR.2025.08.019

access: closed

type: Journal Article

metadata version: 2026-02-25

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Xiaoping Xu, Dianming Chen, T. C. E. Cheng, Tsan-Ming Choi:
When should metaverse technology be adopted in live streaming considering consumer returns? Eur. J. Oper. Res. 330(2): 487-511 (2026)

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