"Managing brand competition with consumer fairness concern via manufacturer ..."

Niu Yu, Shumei Wang, Zhixin Liu (2022)

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DOI: 10.1016/J.EJOR.2021.08.026

access: closed

type: Journal Article

metadata version: 2022-04-27

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Niu Yu, Shumei Wang, Zhixin Liu:
Managing brand competition with consumer fairness concern via manufacturer incentive. Eur. J. Oper. Res. 300(2): 661-675 (2022)

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