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"How to measure the effectiveness of online advertising in online marketplaces."

Cookhwan Kim, Kwiseok Kwon, Woojin Chang (2011)

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DOI: 10.1016/J.ESWA.2010.09.090

access: closed

type: Journal Article

metadata version: 2017-05-26

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Cookhwan Kim, Kwiseok Kwon, Woojin Chang:
How to measure the effectiveness of online advertising in online marketplaces. Expert Syst. Appl. 38(4): 4234-4243 (2011)

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