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"Experimentation and performance in advertising: An observational survey of ..."

Julian Runge, Steven Geinitz, Simon Ejdemyr (2020)

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DOI: 10.1016/J.ESWA.2020.113554

access: closed

type: Journal Article

metadata version: 2024-08-04

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Julian Runge, Steven Geinitz, Simon Ejdemyr:
Experimentation and performance in advertising: An observational survey of firm practices on Facebook. Expert Syst. Appl. 158: 113554 (2020)

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