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"Sharing as "frands": Personified branding strategies on social network ..."

Hua Wang, Jingbo Meng, Fan Dong (2012)

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DOI: 10.5210/FM.V17I5.3718

access: open

type: Journal Article

metadata version: 2022-07-04

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Hua Wang, Jingbo Meng, Fan Dong:
Sharing as "frands": Personified branding strategies on social network sites in China. First Monday 17(5) (2012)

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