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"The status of marketing information systems, decision support systems and ..."

Mary A. Higby, Badie N. Farah (1991)

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DOI: 10.1016/0378-7206(91)90025-W

access: closed

type: Journal Article

metadata version: 2020-02-20

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Mary A. Higby, Badie N. Farah:
The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms. Inf. Manag. 20(1): 29-35 (1991)

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