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"The deeper, the better? Effect of online brand community activity on ..."

Ji Wu et al. (2015)

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DOI: 10.1016/J.IM.2015.06.001

access: closed

type: Journal Article

metadata version: 2022-10-02

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Ji Wu, Liqiang Huang, Jianliang Leon Zhao, Zhongsheng Hua:
The deeper, the better? Effect of online brand community activity on customer purchase frequency. Inf. Manag. 52(7): 813-823 (2015)

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