"The Effectiveness of Sponsorship of the F1 Singapore Grand Prix: Recall ..."

Shi Ying Tan, Do Young Pyun (2018)

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DOI: 10.4018/IJABIM.2018010101

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type: Journal Article

metadata version: 2020-05-20

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Shi Ying Tan, Do Young Pyun:
The Effectiveness of Sponsorship of the F1 Singapore Grand Prix: Recall and Recognition. Int. J. Asian Bus. Inf. Manag. 9(1): 1-12 (2018)

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